MOSES LAKE — Sometimes speed is of the essence.
Washington cherry orchards produce the best fruit in the world, and some consumers will pay a premium for the biggest cherries. But cherries present a problem.
Of all the fruit that comes out of central Washington orchards, cherries are among the most perishable and delicate. And a lot of the customers for those premium cherries don’t live within driving distance of a Washington orchard.
So – how to get to those customers who live in China or somewhere? No, really, some of the customers for premium cherries are in China.
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